Arc’teryx Equipment recently announced a three-year partnership with the Natural Selection Tour, the backcountry freeride snowboard competition co-founded by Travis Rice. According to a press release from the company, as a part of the partnership, Arc’teryx will act as the Official Outwear Sponsor of the competition beginning in 2024.
“I am super excited to see Arc’teryx partner with Natural Selection for the next three years. This event is all about highlighting progression, style, and pushing the boundaries. This aligns so well with Arc’teryx brand values around product design. I believe this partnership is the ultimate opportunity to continue to elevate snowboarding.” – Natural Selection Rider and Arc’teryx Athlete Elena Hight
Throughout the first season of partnership, Arc’teryx is set to outfit the entire Natural Selection crew. Riders and behind-the-scenes crew will be given gear to help the safely and comfortably organize, prepare, host, and compete in this year’s competitions.
“The crew that produces Natural Selection Tour events are some of the burliest in snowboarding. Often located deep in the backcountry, our venues are chosen for the terrain, snow conditions and what will be best for snowboarding, never for comfort or ease of access.
With that we rely on gear that will keep the crew warm and dry for intense 12+ hour days; setting up the venue, building features and running all the production gear. Arc’teryx is built for the conditions we work (and play) in and we’re thrilled to work together in the years to come.” – Natural Selection Tour COO Liam Griffin
The 2024 Natural Selection Tour will take place in three stages, the Natural Selection DUELS, the YETI Natural Selection Selkirk Tangiers, and the YETI Natural Selection Revelstoke. The DUELS are set to begin in late February, with locations in Colorado, Switzerland, British Columbia, and Japan.
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Image Credit: Natural Selection Tour via YouTube