Shawn White at the Olympics with his Handkerchief
Shawn White's Handkerchief

Handkerchiefs can now be seen at ski resorts from cost to cost. The fad originated few years back during summer ski camps in Canada and the Pacific North West. The skiers and riders at these camps found that no matter how strong there sun block was they were still getting sunburn. To deal with this problem a number of instructors and park crews started covering their faces with handkerchiefs. It worked quite well and once professional snowboarder Shaun White started wearing his the fad exploited into what it is today.